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Tuesday, July 27, 2010

Infiniti M37 set to rival BMW and Mercedes

Nissan's premium brand has expanded its range of cars with the M37 executive saloon.

 

Infiniti M37 set to rival BMW and Mercedes
Keen pricing sees M37 undercut rival BMW by more than £2,000
 
Set to rival the BMW 5-series, Mercedes E-class and Audi A6, the Infiniti M37 uses the smooth 3.7-litre V6 engine featured in other Infiniti models, including the G37 Coupé and EX 37 sports utility vehicle.
The entry-level M37 model will be priced from £35,150 making it more than £2,000 cheaper than the equivalent BMW 535i, and adheres to Infiniti's ethos of offering generous amounts of equipment as standard: the M37 gets a seven-speed automatic gearbox, reversing camera, a hard disk drive sound system and xenon headlights
 
Other trim levels in the M37 range will be the GT (from £37,650) and S (from £38,650), the former providing heated and ventilated front seats and the latter offering four-wheel steering, sports suspension and 20in alloy wheels.

On top of this buyers can also specify Premium upgrade versions of the M37. Priced from £43,000 these include a Forest Air climate control system that is said to create stress-busting gentle breezes and subtle scents, as well as Eco Pedal, an efficiency-boosting technology that senses when the car is being driven too aggressively and pushes back the accelerator to tell the driver that fuel is being wasted.

For now buyers can only view the M37 up close at Infiniti's sole Reading dealership and must settle for the petrol V6, which delivers 317bhp, 0-62mph in 6.2 seconds and 27.7mpg on the Combined cycle. CO2 emissions are 235g/km meaning that it falls into the second highest VED band.

Further Infiniti showrooms are set to open in Glasgow, Birmingham and Central London, while the petrol engine will be joined by a diesel model in October and a hybrid some time in 2011.
 
Price: £35,150 for M37 3.7-litre V6 to £45,000 for the M37 Premium.
Engine: 3.7-litre petrol V6
 
 

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